HAPPY BUSINESS GLOBAL LTD — COOKIE & SIMILAR TECHNOLOGIES POLICY
Last updated: 11 August 2026
1. About this policy
This Cookie & Similar Technologies Policy explains how Happy Business Global Ltd uses cookies and other technologies that store information on, or access information from, your device when you use our websites and online services.
Company name: Happy Business Global Ltd
Company number: SC518154
Registered office: 1 Waterloo Bank, Penicuik, Midlothian, EH26 8NS
Email: julie@thehappybusinessco.com
We trade under brands including The Happy Business Company and The Happy AI Company.
In this policy, “we”, “us” and “our” mean Happy Business Global Ltd.
This policy should be read alongside our Privacy Notice, which explains more generally how we use personal data.
2. What are cookies and similar technologies?
A cookie is a small piece of information that a website stores on your browser or device.
Cookies can help a website:
work correctly;
remember choices or preferences;
keep a service secure;
understand how people use the website;
improve website performance or functionality; and
support advertising or marketing.
Some cookies last only for the browsing session and are deleted when you close your browser. Others remain on your device for a set period or until you delete them.
The law also covers technologies other than traditional cookies where information is stored on or accessed from a person’s device.
These may include, for example:
pixels;
tags;
local storage;
software development kits;
tracking links;
scripts;
device identifiers; and
similar storage or access technologies.
In this policy, we use the word “cookies” to include these similar technologies where appropriate.
3. The law that applies
Our use of cookies and similar technologies is governed principally by:
the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”);
the UK GDPR;
the Data Protection Act 2018, as amended; and
the Data (Use and Access) Act 2025.
The basic PECR rule is that we must provide clear information about relevant storage or access technologies and, unless an exception applies, obtain consent before using them.
The law includes certain exceptions where consent is not required if the legal conditions are met.
4. How we manage cookie choices
When you first visit our website, our cookie controls may ask you to choose whether to allow non-essential cookies.
Where consent is required:
non-essential cookies should not be placed before you have made an affirmative choice;
choosing Accept allows the categories you have selected;
choosing Reject or declining a category means cookies requiring consent in that category should not be placed; and
you can change or withdraw your choices through the cookie settings made available on the website.
Rejecting non-essential cookies should not prevent you from using the basic parts of our website, although some optional features may work differently.
We do not treat continued browsing, silence or failure to change browser settings as consent where the law requires active consent.
5. Categories of cookies we may use
The exact technologies used can change as our website and service providers change.
Our website may use the following categories.
A. Strictly necessary cookies
These are used where necessary to provide a service you have requested or to operate essential website functions.
They may be used for purposes such as:
security;
fraud prevention;
maintaining a session;
remembering cookie choices;
enabling checkout or shopping-basket functions;
providing a form or requested service; and
maintaining essential website functionality.
Where the strictly necessary PECR exception applies, we do not need consent to use these technologies.
They cannot normally be switched off through our cookie consent controls where they are genuinely necessary for the service requested.
B. Analytics and statistical cookies
These help us understand how people use our website, for example:
which pages are visited;
how visitors move around the site;
whether pages work properly;
broad traffic patterns; and
how the website can be improved.
Some analytics technologies require consent.
Following changes introduced by the Data (Use and Access) Act 2025, certain storage or access technologies used solely to collect statistical information with a view to improving the service may qualify for an exception from consent if the statutory requirements are met.
Where we rely on that exception:
the technology will be used only for the permitted statistical purpose;
we will provide clear information about its use; and
we will provide an easy way for you to object.
If those conditions are not met, we will obtain consent before using the analytics technology.
C. Preference and functionality cookies
These can help the website remember choices or adapt how it looks or works for you.
Examples may include:
language or display preferences;
accessibility preferences; and
settings connected with website functionality.
Some preference technologies require consent.
Certain technologies used solely to improve or adapt the appearance or functionality of a service to your preference may qualify for an exception from consent if the statutory conditions are met.
Where we rely on this exception, we will provide clear information and an easy way to object.
D. Marketing and advertising cookies
These may be used to:
measure advertising effectiveness;
understand whether someone arrived through an advertisement;
create or measure advertising audiences;
limit or personalise advertising; or
support marketing across websites or platforms.
These technologies can involve tracking across websites or services.
We will obtain consent before using marketing or advertising cookies where consent is required by PECR.
We do not rely on the statistical or preference exceptions to justify behavioural advertising or cross-site tracking.
E. Embedded and third-party content
Our website may contain content or functionality supplied by third parties, such as:
videos;
social-media features;
booking tools;
forms;
payment services;
maps;
chat or messaging features; and
other embedded services.
These third parties may set or access cookies when their content is loaded.
Where those technologies are non-essential and require consent, we aim to prevent them from being activated until the appropriate choice has been made.
Third-party providers may also process information under their own privacy and cookie policies.
6. First-party and third-party cookies
First-party cookies
These are set by our website or domain.
Third-party cookies
These are set by another organisation whose technology or content is used on our website.
Depending on the services currently installed, third-party technologies may be supplied by providers of services such as:
website hosting;
analytics;
payment processing;
forms and e-signatures;
video;
social media;
advertising;
booking;
customer communications; and
other website functionality.
The actual providers and cookies in use should be shown in our cookie preference centre or current cookie list where available.
7. Our current cookie list
Because website technologies change, the most accurate list of cookies and similar technologies should be generated from the current website configuration rather than relying on an old static list.
Where our website provides a cookie preference centre, it should show current information including, where available:
cookie or technology name;
provider;
purpose;
category; and
duration.
If there is any inconsistency between an old printed copy of this policy and the live cookie information shown through our website’s cookie settings, please contact us so that we can investigate and correct it.
8. How long cookies last
Cookie duration depends on the particular technology.
A cookie may be:
Session-based
Deleted when you close your browser.
Persistent
Stored for a defined period or until you delete it.
Where information about the duration of a particular cookie is available through our cookie preference centre or cookie list, that information forms part of this policy.
We aim not to retain cookies for longer than is reasonably necessary for their stated purpose.
9. Changing or withdrawing your choices
Where consent is the basis for a cookie, you can withdraw that consent at any time.
You should be able to do this through the Cookie Settings or similar control provided on our website.
Where we rely on a statistical-purpose or appearance/functionality exception that requires an easy way to object, the relevant website control should allow you to exercise that objection.
Changing your choice does not retrospectively make earlier lawful use unlawful.
After a choice is changed, some technologies may remain stored on your device until they expire or are deleted, but they should not continue to be used for a purpose that you have withdrawn consent from where consent is required.
10. Browser controls
Most browsers also allow you to:
view stored cookies;
delete cookies;
block some or all cookies;
restrict third-party cookies; or
configure other privacy settings.
Browser controls operate separately from our website cookie controls.
Blocking all cookies may affect the operation of some website functions, including features that rely on strictly necessary storage.
For instructions, use the privacy or cookie settings in your browser.
11. Do Not Track and browser signals
Browsers and devices may provide privacy preference signals.
The legal and technical treatment of these signals continues to develop.
Where we are legally required to recognise a particular signal, or choose to support one, we will take reasonable steps to configure our website accordingly.
The cookie controls provided on our website remain the main way to manage choices relating to the technologies we use.
12. Personal data collected through cookies
Some cookies and similar technologies may involve the processing of personal data, for example:
IP addresses;
device or browser identifiers;
website activity;
advertising identifiers; or
information linked to an account.
Where personal data is processed, our Privacy Notice also applies.
It explains matters such as:
our lawful bases;
recipients and service providers;
international transfers;
retention;
security; and
your data-protection rights.
13. International processing
Some third-party technology providers operate internationally.
Information collected through cookies or similar technologies may therefore be processed outside the United Kingdom.
Where a restricted international transfer of personal data takes place, we use or rely on an appropriate transfer mechanism where required by UK data-protection law.
More information is provided in our Privacy Notice.
14. Changes to this policy
We may update this policy when:
the cookies or technologies used on our website change;
we change website or technology providers;
the law or regulatory guidance changes; or
we change how our website works.
The current version will be published on our website with the date it was last updated.
Material changes to cookies requiring consent may require us to ask for a fresh choice.
15. Contact us
If you have questions about cookies, tracking technologies or this policy, contact:
Julie Begbie
Happy Business Global Ltd
Company number: SC518154
1 Waterloo Bank
Penicuik
Midlothian
EH26 8NS
Email: julie@thehappybusinessco.com
For information about how we handle personal data more generally, please see our Privacy Notice.